July 30, 2014

Blogging Etiquette for Small Businesses

Social media encourages society to embrace the constant publicizing of one’s opinions, beliefs, and experiences. These networks have evolved into personal cyber megaphones for everyone to […]
July 29, 2014

Reach out with Display Advertising

Tired of wasting time and effort on marketing tools that reach too many or too few people, generating even fewer leads? Ever wondered how to reach your ideal customers online? It's easy - with display advertising! Precisely target the people you want to reach, down to zip code location, personal interests, household income, and more! It's a win-win for you and your customers...
July 28, 2014

Google’s Local Algorithm Takes Flight with “Pigeon”

As a search engine, Google’s goal is to serve up the most useful, helpful, and exact answers to the user. Google has released the new "Pigeon" algorithm to help them do just that. The real power of this update is that local businesses may experience a spike or drop in website traffic, depending upon how they have set up their Google My Business Page....
July 24, 2014

How to Be Pinteresting: Marketing with Pinterest Part 1

Did you know 47% of online shoppers in the United States have made their purchases based off of Pinterest recommendations? The network now drives more traffic than Twitter, Reddit, and Google combined! In this two-part series we explain how to get your business started on Pinterest, how to gain and engage followers, and what’s new with the network...
July 22, 2014

Why Time Is Everything With Video Ads

You have 15 seconds to wow your audience with pre-roll and online video ads. It falls to creative types (and anyone creating ads and video content) to come up with dazzling new ways to get a message across in a minuscule amount of time. What can you do to make your video ad stick and avoid avoidance?
July 18, 2014

Free Marketing Tool of the Week: Portent Content Idea Generator

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
July 17, 2014

Who Are You: Make an Impression With Your Logo

What's the purpose of a logo? What goes into its design? How do you take your brand to the next level once you've got a quality logo to promote? Your logo should speak volumes for who you are and what you do...
July 15, 2014

How Good Customer Service Serves You

83% of consumers say they NEED some kind of customer support when making an online purchase. Your customer service reps are the front lines of your customer engagement, retaining clients and acting as the face of your business. How does your customer service serve your business?...
July 10, 2014

The Power of Internet Typography

What is typography? How can you put fonts to work for your business? Your brand, with the proper use of internet typography, can go from just being on the internet to belonging on the internet with careful use of creative web typography...
July 8, 2014

Brand Loyalty and Logos: A Match Made in Marketing

Why is brand loyalty important? People are far more likely to choose a brand off the shelf that they are familiar with. Globally, more than 60% of consumers would prefer to try a new product from a familiar brand than switch to a new brand. How do you become that known-and-loved brand?...
July 3, 2014

How to Get Control of a Domain Bought Through Web.com

We’ve recently seen an increase in customers trying to cancel Website service and hosting through Web.com. The process is a bit tricky and unconventional if you purchased […]
July 1, 2014

15 Seconds to Convert with a Well-Designed Landing page

Did you know that 55% of people spend fewer than 15 seconds actively on a web page? This means that most people are skimming and deciding very quickly whether your offer is worth their time. When designing your landing page, here are some best practices to help turn those paid clicks into paying customers....