June 30, 2014

The Best World Cup Commercials to Inspire Small Business Marketing

Every four years, a force spreads through the globe and ignites a sense of passion, and pride: fútbol fever. This year, marketers took advantage of the […]
June 30, 2014

5 Ways to Celebrate Social Media Day Today!

Today, June 30th, 2014, is Social Media Day! Social media is everywhere and in everything we do from the corner store to the big box retailer, New York City to Small Town, USA. Here are 5 ways you can celebrate Social Media Day today!...
June 27, 2014

Using Referral Marketing to Grow Sales

Let’s talk about the scariest sort of marketing – face to face networking. We’ve all been there – a crowded room, a sweaty palm full of […]
June 26, 2014

Making the Most of Mobile Email Marketing

What was the first thing you did this morning after you woke up? According to a 2013 study, 49% of mobile users read emails on their smartphones immediately when they wake up. Half of everyone with a smartphone fires up their inbox before they even set foot out of bed. As a business owner and marketer, you want into those bedrooms. By following some essential steps for mobile email marketing, you can be!...
June 24, 2014

How to Choose a Domain Name for Your Business

As the need for small businesses to have an online presence increases, it’s essential that small business owners learn the best practice for building a website […]
June 24, 2014

Facelift for Facebook Business Pages

This March, Facebook announced upcoming changes to Business Pages and they’re finally here! With streamlined views and easier-to-access data, the new design of business profiles on Facebook is a win-win for consumers and business owners alike....
June 20, 2014

Marketing with Snapchat

Snapchat. It’s the popular app that’s meant for sharing pictures and messages you may not want sticking around forever. There are already more than 25 million Snapchat users in the US, and that number is growing daily. It's clear that Snapchat represents a powerful audience, but how can it be leveraged for your business' digital marketing?...
June 18, 2014

5 Tips to Get You and Your Marketing Healthy and Strong

It’s difficult to prioritize tasks that go towards your business’s long-term success. Your inbox gets fuller by the minute, papers pile ever higher on your desk, and […]
June 18, 2014

Facebook’s New Context Cards: What You Need to Know

Facebook has rolled out their new Context Cards on their iOS application. This new feature aims to make check-ins and activity-based updates more social, providing detailed information and shared interests right in your News Feed. What does this mean for businesses?...
June 16, 2014

Logo Design Tips: Give Your Logo Some Mojo

Starting a business can be overwhelming- you have to set up everything from your business’s finances to optimizing the day-to-day operations to help your business thrive. […]
June 16, 2014

In the News: Google My Business unites tools to help you get found

Google unified their Google+ and Places tools into the brand new Google My Business dashboard. The one-stop shop was created to help business owners update and find all of their information in one place, making it easier to ensure information is accurate and up-to-date, and making it easier to get found. ...
June 13, 2014

Uncovering the Impact of Google Panda 4.0

In the wake of the Google Panda 4.0 algorithm update, experts have seen dramatic changes in how websites are ranked, and what content is being held back. Just how has the recent search engine update impacted websites?...
June 12, 2014

How Quality Content Gets You Googled

How can you get your business closer to the first page of Google search results? Many companies don’t know how, or don’t take the time, to plan effective SEO strategies or develop top-notch content, but alternative tactics can get you kicked to the curb. Fortunately, there are a few best practices, from Google experts themselves, to help you develop great content and your site rise higher...
June 10, 2014

Another Post Bites the Dust – 4 Tips on Improving Your Social Media Posts

Wouldn’t it be fantastic if you were the only small business owner who thought of marketing your business on social media platforms? Your unique business would […]
June 10, 2014

Businesses can put their pin-trust in Pinterest

Everyone’s favorite online pinboard is getting monetized. The image-sharing social network Pinterest is introducing paid ads onto their website - the initial pilot program launched on May 12th, as Pinterest debuted “Promoted Pins.” But are Promoted Pins a cost-effective tool for your digital marketing strategy?...
June 6, 2014

Free Marketing Tool of the Week: Canva

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
June 5, 2014

Gone Native: Advertising Through Content

These days, the term “Native Advertising” might seem like just another buzzword. It’s tossed around by marketers, tech gurus, and media people alike. Though the concept has been around for while, native advertising is really breaking through as an up-and-coming way to build your brand and become a trusted resource. But, what is native advertising?...
June 4, 2014

The Biggest Lie Ever Told to Small Business Owners About Marketing and What to Do About It

Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
June 3, 2014

5 Quick Tips to Improve Your Website’s SEO Today

How do you get your website to show up as the number one search result on Google, organically? The answer is SEO. A basic knowledge of SEO can put you one step ahead of the game (and your competition), and help take your site right to the top. To get you there, check out these 5 quick and easy steps that you can use to help improve your SEO: