May 30, 2014

Sizzle into summer… and Get Found!

With summer on its way, folks are out and about, busting out their iPads and smartphones as they walk the streets to shop and search for businesses - just like yours! With a little guidance and some quick tips, Listings, Local pages, and Social Media can enhance your brand and get you found! These online tools are easy and an affordable way to dip your toes into the digital water this summer...
May 28, 2014

What is Bounce Rate (and why you should care)

What is bounce rate? Why is it important? If you're not looking at the data, there's no way to know for sure whether your marketing efforts have been effective or not. When it comes to your website, metrics such as pageviews, audience demographics, and bounce rate are important indicators of your site's performance with visitors...
May 23, 2014

The Might of the Microsite – 10 Tips to Build a Better Brand

Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
May 21, 2014

Google Panda 4.0: What you need to know

Google has announced the roll-out of new algorithm update: Panda 4.0. Yup, another update to the search algorithm to send you running to check your website and SEO to ensure you’re showing up in search results. What do you need to know this time? Yet again it's all about good, quality content...
May 20, 2014
5 Ways to Stay Motivated as a Small Business Owner

5 Ways to Stay Motivated as a Small Business Owner

It has happened to all of us—when we’re faced with obstacles, we lose our focus and drive. As an entrepreneur, you’re faced with challenges of every […]
May 20, 2014

How Search Engines “Grade” Your Website Online

How exactly do you get your website onto Google results pages? It's the age-old question. How exactly search engine algorithms work is a complicated question. To simplify the answer, think of your website as a term paper. There are key components that professors look for when grading a paper just as there are key components that search engines look for when grading your website....