May 30, 2014

Sizzle into summer… and Get Found!

With summer on its way, folks are out and about, busting out their iPads and smartphones as they walk the streets to shop and search for businesses - just like yours! With a little guidance and some quick tips, Listings, Local pages, and Social Media can enhance your brand and get you found! These online tools are easy and an affordable way to dip your toes into the digital water this summer...
May 28, 2014

What is Bounce Rate (and why you should care)

What is bounce rate? Why is it important? If you're not looking at the data, there's no way to know for sure whether your marketing efforts have been effective or not. When it comes to your website, metrics such as pageviews, audience demographics, and bounce rate are important indicators of your site's performance with visitors...
May 23, 2014

The Might of the Microsite – 10 Tips to Build a Better Brand

Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
May 21, 2014

Google Panda 4.0: What you need to know

Google has announced the roll-out of new algorithm update: Panda 4.0. Yup, another update to the search algorithm to send you running to check your website and SEO to ensure you’re showing up in search results. What do you need to know this time? Yet again it's all about good, quality content...
May 20, 2014
5 Ways to Stay Motivated as a Small Business Owner

5 Ways to Stay Motivated as a Small Business Owner

It has happened to all of us—when we’re faced with obstacles, we lose our focus and drive. As an entrepreneur, you’re faced with challenges of every […]
May 20, 2014

How Search Engines “Grade” Your Website Online

How exactly do you get your website onto Google results pages? It's the age-old question. How exactly search engine algorithms work is a complicated question. To simplify the answer, think of your website as a term paper. There are key components that professors look for when grading a paper just as there are key components that search engines look for when grading your website....
May 15, 2014

In the News: New Twitter features you need to know about

Twitter has been hard at work trying to improve its user experience making lots of updates and new features. From adding more visual sharing elements to making it easier to find the content you actually want to see, Twitter is listening to their audience. Check out the new and improved Twitter features coming your way!...
May 12, 2014

10 Stats That Show Why Small Businesses Rock

Despite the competitive nature of business, the pervasiveness of small businesses in the US stands as a testament to the tenacity of entrepreneurs. This week, the […]
May 12, 2014

Celebrating National Small Business Week 2014!

Here at Propel Marketing, we love all local businesses. In honor of National Small Business Week 2014, we've compiled a few great stats to show just how important SMBs are and why we love them!...
May 9, 2014

Introduction to Your Google Results Page

Whether you are an experienced digital explorer or an eager first-timer, you should understand the prominence (and importance) of Google. However, you may not fully understand what the results page means. What do all these different sections mean? More importantly - how do I get my business to be displayed? Let’s take our sample search and review Google’s design...
May 8, 2014
5 Tear Jerking Mother’s Day Marketing Videos

5 Tear Jerking Mother’s Day Marketing Videos

Mother’s Day commercials always seem to have a way of making us misty eyed and while consumers are scrambling to make last minute brunch reservations, marketers […]
May 7, 2014

What’s in a Logo?

Why does your business need a logo? What makes it effective? A logo is your brand's calling card, in person, on the street, and online. It identifies you to customers, inspires confidence and trust, and represents your business’ personality and vision....
May 6, 2014

Why Choose Video Advertising?

It’s time to throw another hat in the ring to compete for your marketing efforts: Video Advertising. Why Choose Video Advertising? Video ads are effective at reaching customers -- over 85% of US internet users view online videos! Ready to take your business online and into video? Propel Marketing now offers Interactive Video!...
May 1, 2014

Facebook Ads and Reaching Your Audience

Curious about how to put Facebook Ads to work for your brand? Advertising on Facebook is a fantastic way to reach both current and potential future customers, for as little as a dollar a day. Here’s everything you need to know to get started with Facebook ads today!...