April 29, 2014

In the News: Facebook’s Business Manager

Just yesterday, Facebook officially launched their Business Manager, a tool which allows you to run multiple campaigns and assign roles to multiple managers, all through one interface. With a few different campaigns and multiple social media marketers, keeping your Facebook business page organized and coordinated can be tricky... until now!
April 28, 2014

5 Questions to Create an Irresistible Marketing Offer

In a crowded marketplace, what you need is a marketing offer that will attract the attention of potential customers. Through a well-crafted offer, you can attract […]
April 25, 2014

4 Reasons Why Perfect Is the Enemy of Done

Many of the most successful people out there seem to be perfectionists, or at least that’s how it looks. You know the type- always working, sweating […]
April 24, 2014

“Hey! That’s Not My Number!”: Update Your Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
April 22, 2014

Free Marketing Tool of the Week- Call to Action Button Optimizer

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
April 17, 2014

Teaching to the (SEO) Test

When your site is designed for the SEO test, what happens when the test changes? Critics argue that teaching to the test may achieve desired test scores, but can actually cause students to learn less overall. When it comes to optimizing your website, you can easily fall into the same trap...