April 29, 2014

In the News: Facebook’s Business Manager

Just yesterday, Facebook officially launched their Business Manager, a tool which allows you to run multiple campaigns and assign roles to multiple managers, all through one interface. With a few different campaigns and multiple social media marketers, keeping your Facebook business page organized and coordinated can be tricky... until now!
April 28, 2014

5 Questions to Create an Irresistible Marketing Offer

In a crowded marketplace, what you need is a marketing offer that will attract the attention of potential customers. Through a well-crafted offer, you can attract […]
April 25, 2014

4 Reasons Why Perfect Is the Enemy of Done

Many of the most successful people out there seem to be perfectionists, or at least that’s how it looks. You know the type- always working, sweating […]
April 24, 2014

“Hey! That’s Not My Number!”: Update Your Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
April 22, 2014

Free Marketing Tool of the Week- Call to Action Button Optimizer

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
April 17, 2014

Teaching to the (SEO) Test

When your site is designed for the SEO test, what happens when the test changes? Critics argue that teaching to the test may achieve desired test scores, but can actually cause students to learn less overall. When it comes to optimizing your website, you can easily fall into the same trap...
April 14, 2014

George Leith on Reputation: Conversations with Propel

This Thursday, April 17th, Propel Marketing is hosting digital marketing specialist George Leith to talk about Reputation Monitoring, digital media, and so much more. We sat down with George to talk about Reputation, Social Media, and what he sees for the future of digital...
April 11, 2014

Facebook’s Failing Business Communication Tool and How Email Could Save It

There has been a lot written and said lately about Facebook’s dramatically declining reach for businesses and how Facebook is struggling to maintain a high quality […]
April 10, 2014

In the News: Twitter Profile Redesign

New this week, Twitter announced they are slowly rolling out the newly redesigned Twitter profile, calling it “a whole new you.” Currently, the new look has only been released to a select group of people, but it will gradually roll out to the masses in the coming weeks. So what’s new on your Twitter profile?...
April 9, 2014

Spring into Responsive Design

With spring's arrival, now’s a great time to refresh your digital marketing. 2013 may have been the year of responsive web design, but don’t worry -- it’s not too late! If you have not yet joined the responsive design bandwagon, now is the time. Think of it as spring cleaning. Out with the old, in with the new....
April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...
April 3, 2014

Collecting New Customers with Bitcoin

Most of us have heard of Bitcoin by now, but what is it? How is it changing the face of business and consumer interactions? The fledgling "cryptocurrency" has many advantages and drawbacks...
April 1, 2014

Information Overload – Less Is More on Your Website

You could be driving away potential business or site traffic with information overload. Website visitors generally leave pages in just 10-20 seconds. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor. Here are some steps to ensure your information is taken in quickly and easily, and drives action:...