March 27, 2014

Discontent With Your Content?

From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...
March 25, 2014

Rules of Engagement: Crafting the Perfect Posts on Facebook

So, your business has a Facebook page. The question now is, what to post? It's important to share content that is interesting and informational. Social media is meant to be a two-way conversation, so it’s important to engage with your audience and not just talk at them. Keep to the 80/20 rule with only 20% promotional content. What content do you post for the other 80% of the time? Here are some ideas to help engage your audience...
March 20, 2014

Test. Analyze. Optimize. Maximize. Repeat. A Marketing Mantra for Small Business

Successful marketing campaigns are nurtured, not born. Today, there are unprecedented resources and technology available to maximize the advertising and marketing investments of any business. Your marketing mantra should be “Test. Analyze. Optimize. Maximize. Repeat.” to make the most of your small business marketing strategy....
March 20, 2014

Email Marketing Laws for Small Business Owners

If you’ve recently started using email as a part of your marketing strategy, innocent mistakes can result in expensive lawsuits if you’re unaware of the current […]
March 19, 2014
The Top Five TED Talks to Inspire Your Small Business Marketing

The Top Five TED Talks to Inspire Your Small Business Marketing

Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk […]
March 17, 2014

Free Marketing Tool of the Week- Getty Images

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
March 17, 2014

It Takes More Than Luck in Digital Marketing

When it comes to your digital marketing strategy, it takes more than luck to make it work. All great plans require time, effort, and a healthy dose of creativity, which is never more true than for online marketing. Whether you’re tweeting, optimizing, or generating leads on your website, it takes more than luck...
March 13, 2014

Comprehensive SEO: Going Beyond Keywords

When it comes to search engine optimization (SEO), many people immediately think of keywords. But if your site is ranking well but is not getting traffic, or if it gets traffic but isn't seeing any benefit from it, there is still more work to be done. A fully optimized website should consider all of the following criteria...
March 11, 2014

Natural Speech Search: How It’s Changing Your Content

The way we search is changing. As the use of mobile devices increases and technologies improve, we’re moving towards a new way to search. Voice recognition applications have changed the way we find information on our phones, transitioning from keywords to natural speech search. Here are some basic tips to make sure you’re writing effectively to speak to those natural speech searches...
March 7, 2014

Five Ways to Support Your Favorite Local Business

In your community, there are a number of small businesses that are competing with large chains- companies with huge marketing budgets and the resources to undercut […]
March 7, 2014

So You Got a Review Online…Now What?

There’s a good chance people are talking about your business online. For both the good and the bad, being aware of how your brand is perceived by consumers is extremely important. Responding to reviews can be very tricky, so to help you get started, we’ve put together a list of our top 3 tips for crafting a response online....
March 6, 2014

Identifying your Brand

Many brick-and-mortar businesses encounter the same struggle when creating an online website for their offline brand: How do you translate the quirk and charm that’s made your business successful in person into the online space? The answer is simple: identify your brand...
March 4, 2014

How Your Small Business Can Give Back To The Community

Your community has supported you from the beginning. They’re your customers, they refer your business through word of mouth, and they want to see you succeed. […]
March 4, 2014

“Adjust Your Strategy”: Conversations with Social – Part 2

Last week, as part of our “Conversations with Propel” interview series, I sat down with the Social Media team for a discussion about social media best practices and content marketing. In this second installment, the team provides advice to clients who receive negative reviews or social posts, and we discuss the importance of analytics in measuring the ROI of social media strategy....
March 3, 2014

Marketing Trends for Small Business Owners

The digital marketing ecosystem is constantly changing, leaving many in the dark as to how to plan their small business marketing for the year.  It’s easy […]