March 27, 2014

Discontent With Your Content?

From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...
March 25, 2014

Rules of Engagement: Crafting the Perfect Posts on Facebook

So, your business has a Facebook page. The question now is, what to post? It's important to share content that is interesting and informational. Social media is meant to be a two-way conversation, so it’s important to engage with your audience and not just talk at them. Keep to the 80/20 rule with only 20% promotional content. What content do you post for the other 80% of the time? Here are some ideas to help engage your audience...
March 24, 2014

Growing Word-of-Mouth Marketing Through Your Employees

Word-of-mouth marketing has been the cornerstone of many businesses’ success stories. When it comes to driving sales, business owners believe that word-of-mouth marketing is still the […]
March 20, 2014

Test. Analyze. Optimize. Maximize. Repeat. A Marketing Mantra for Small Business

Successful marketing campaigns are nurtured, not born. Today, there are unprecedented resources and technology available to maximize the advertising and marketing investments of any business. Your marketing mantra should be “Test. Analyze. Optimize. Maximize. Repeat.” to make the most of your small business marketing strategy....
March 20, 2014

Email Marketing Laws for Small Business Owners

If you’ve recently started using email as a part of your marketing strategy, innocent mistakes can result in expensive lawsuits if you’re unaware of the current […]
March 19, 2014
The Top Five TED Talks to Inspire Your Small Business Marketing

The Top Five TED Talks to Inspire Your Small Business Marketing

Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk […]