February 28, 2014

Free Marketing Tool of the Week- Rapportive

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 27, 2014

“It’s All About Personality”: Conversations With Social

As part of our “Conversations with Propel” interview series, we hear from members of our fantastic team directly about what they do and how they do it. I sat down with our Social Media team for a two-part roundtable discussion. In this first installment, the team covers everything from content marketing to the ways in which the social media landscape continues to evolve....
February 25, 2014

Even More Great Tools for Marketers (and you!)

In developing and implementing strategy, marketers understand that any improvement to the process can have a huge impact on the success of a campaign. From stats and analytics to content creation and graphic design, these tools can enable you to take your process to the next level...
February 20, 2014

5 Things Weight Watchers Can Teach You About Marketing

Marketing your small business can seem like a daunting or frustrating process. How do you start? More importantly, how do you stick with it? Sometimes you […]
February 18, 2014

5 More Great Tools for Marketers (and you!)

Marketers know that the success of a digital marketing strategy can come down to efficiency. But, how can you increase your efficiency without sacrificing quality and attention to detail? We’re bringing you 5 more great tools to help you take your business to the next level....
February 13, 2014

Be Mine: Tell your customers you love them!

Valentine's Day is a time where we tell the special him or her in our life how much they mean to us. Instead, this year we challenge business owners to consider how much their customers mean to them. How much have you put into your business in the physical space as well as the online space? Are you sending a message to customers to "Be Mine"?
February 13, 2014

3 Steps on Your Digital Marketing Roadmap

If last year wasn't the year to implement your thorough digital marketing strategy, 2014 MUST be the year you create your online presence. Even a basic understanding of where to start your digital marketing strategy goes a long way. If you’re just getting started, or if you’re just looking for a refresher course, here’s the roadmap to establishing your digital presence...
February 11, 2014

5 Great Tools for Marketers (and you!)

We are always on the lookout for great tools to help us grow as marketers and communicators. From infographic production and social performance reporting to reputation monitoring and graphic design, these tools can help you take your business to the next level...
February 7, 2014

Build Your Online Presence with In-Person Presence

Are businesses missing out on an opportunity to build trust and a stronger online presence through in-person events and face-to-face interactions? Events like trade shows, industry conferences, and community outreach programs all provide excellent ways of meeting and connecting with potential customers. Here are some tips on how to build your online presence with your physical presence, whether hosting or attending an event....
February 6, 2014

Marketing Tool of the Week- Scoop.it

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
February 5, 2014

3 Marketing Trends from Super Bowl XLVIII Commercials

We’ve already pointed out the continued rise of visual marketing content as one of the marketing trends of 2014 and where better to get inspiration for your […]
February 5, 2014

5 Marketing Goals You Can Hit On a Snow Day

With more than 118 million Americans under some type of winter weather alert (and another 8 to 12 inches barreling down on Massachusetts!), we're getting a little snow crazy. We're determined to turn the snow into an opportunity! We compiled 5 things you can do on a snow day to further your marketing strategy and ultimately hit your business goals - while staying warm indoors....
February 4, 2014

Facebook Turns 10!

Facebook, the world’s biggest social network, is 10 years old today! Growing from an idea formed in a college dorm room to a global phenomenon, the network now reaches well over 1 billion active users. After launching a number of updates in the last year alone, Facebook remains a giant in the competitive social media scene. We'll have to wait at see what's next...
February 3, 2014

10 Killer Email Newsletter Ideas for Your Business

If the thought of coming up with a newsletter every week or every month is intimidating to you, this blog post is for you. Coming up […]
February 3, 2014

The Top 5 Misconceptions About SEO

When many business owners are told they should work on Search Engine Optimization (SEO), they start to get a little anxious. They’ve been told all manner […]