January 31, 2014

Five Ways to Improve Your Facebook News Feed Visibility

Businesses on Facebook have noticed as much as a 44% drop in their posts’ organic reach since Facebook implemented an ongoing series of changes to its […]
January 30, 2014

3 Tips to Make Your Web Content Work for You

From websites to blogs to social media, your content speaks for you. Without the advantage of in-person interaction and out-loud conversations, it can be hard to for businesses to communicate online. How do you convey your company’s personality through typed words on a screen? Here are a few simple tips...
January 28, 2014

Marketing Tool of the Week- Skitch

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]
January 28, 2014

How LinkedIn will boost your business in 2014

Since 2003, LinkedIn has connected countless professionals, from entrepreneurs and entry level employees to corporate CEO’s, in a number of different ways. Companies rely on LinkedIn to present a professional face and build their presence in their industry. Recruiters and job candidates alike have been able to use LinkedIn to gather and share information, and even potential customers can read up on the experience and credibility of a business to build trust....
January 24, 2014

This Week in Tech: GIFs on Pinterest, Analytics for Twitter Cards, & New Google Feature

We saw some interesting tech news this week! From increased insights on Twitter to GIFs on Pinterest and more, even these small changes will affect how marketers develop and implement digital strategies....
January 22, 2014

“Build a Strong Foundation”: Conversations with Sales

Here at Propel Marketing, we have a pretty fantastic team dedicated to developing thoughtful and lasting relationships with our clients and making the very best recommendations for digital marketing campaigns. One of the people who provides digital marketing consultations to our clients every day is Sean Cummings, Account Executive. I sat down with Sean for a conversation to learn more....
January 21, 2014

Bounce Rate- Five Ways to Reduce It and Boost Your SEO

If you’re a business owner with a website set up with Google Analytics, you know from first hand experience that the sheer amount of data to […]
January 21, 2014

5 simple tips to keep you at the top of your Twitter game

Sometimes 140 characters or less can be 140 characters too many. Social media can be a place to let go of all of your thoughts and feelings, but is Twitter really the place to do that? With the power of Twitter at your fingertips, it's crucial to take a second to step back and think before posting your next tweet....
January 17, 2014

How to Create an Effective Call to Action

Your website absolutely needs an effective call to action if you want to engage your audience and convert visitors into customers. But what does that mean and how do you make it happen?...
January 15, 2014

Web Content: Why less is more

According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 10, 2014
word cloud generator

Marketing Tool of the Week: Word Cloud Generators

There are many free marketing tools available for small business owners but many underutilize word cloud generators in their marketing strategy. Generally overlooked as just a […]
January 10, 2014

Mobile Marketing Trends for 2014

As another new year is quickly getting underway, mobile marketing trends are more important for a business than ever. Close to 50% of worldwide Internet consumers are using mobile devices as their primary mechanism for surfing the Web! So how do you keep your business on top while people are on the go?...
January 8, 2014

Choosing your words carefully on social media

We all know that person, or have that friend, who needs to use big words and insider terms in casual conversation. You hear it and instantly roll your eyes. The same can happen to your business on Social Media if you can’t be conversational. You need to make it easy for people like (and understand) you and your business....
January 3, 2014

A look ahead at 2014

Now that it’s 2014, there’s a lot to look forward to, especially in the fast-paced online world. What’s going to change? What will be the next big thing? What should you be focused on to make the most of your digital marketing this year? Let’s take a look ahead at what we might expect in the new year...
January 1, 2014

Marketing Tool of the Week- Tagxedo

There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most […]