November 29, 2013

Shop Small this Small Business Saturday

Shop small on Small Business Saturday, 2013! After the big box stores are cleaned out on Black Friday, support your community's local shops as they gear up for their own big day: Small Business Saturday....
November 26, 2013

Facebook Holiday Marketing Strategies

It’s projected that over one-third of consumer’s budgets will be spent at local stores this holiday season.[1] For local businesses that are successfully competing against eCommerce businesses […]
November 26, 2013

Give Thanks to Digital Marketing

Just as your dinner table will have some well-loved staples this Thanksgiving, digital marketing has its core elements, too. We might not have the football games, parades, or relatives who indulged just a littttttttle too much on the “apple cider,” but we have the right combination of dishes to make a delicious digital marketing feast...
November 21, 2013

New on Pinterest: Place Pins

What’s new in the world of social this week? Just yesterday, Pinterest launched a new feature called Place Pins. This local-focused feature is the latest update to the image-based social media network. Place Pins now allow users to tag the locations of all the items they pin to their boards, creating a map of all their pins....
November 20, 2013

Should I start my own business?

Every once in a while I get pulled into a conversation about quitting jobs and starting businesses. It goes like this: “Things at work suck, I […]
November 20, 2013

How do I start my own business?

Starting your own business is a big step in your life and it’s important to take into account all the different factors that will make your […]
November 19, 2013

Google Hummingbird: What you need to know

In the months since Google launched its latest algorithm update, called Hummingbird, the search world has had a chance to reflect on the new standards and expectations set for how to use search. Algorithm changes always shake up the SEO and content strategy worlds, and this was a big one...
November 14, 2013

Instant marketing with Instagram

What is Instagram? Why is it so popular? And, how did it jump so quickly from 30 million users in 2011 to its present 150 million? More importantly, how can you use it for your business...
November 12, 2013

How to Promote Your Blog

After spending time brainstorming, writing, and optimizing the perfect blog posts to promote your business, you might be wondering, “Why haven’t I seen any results yet?” […]
November 12, 2013

Stand out from your competition with 5 easy steps

Whether you've been in business for a few months or a few decades, you know the lifeblood of any organization is getting new customers through your door. These days, 97% of people go online to research products and services in their area! Is your web presence driving the business it could be?...
November 7, 2013

The Party of the Year: Your online marketing strategy

A party just isn't a party without good food, a variety of beverages, and a whole heap of different personalities, not unlike your marketing mix. A solid digital marketing strategy incorporates a few different tools and techniques for a well-rounded approach. It’s all about the right mix of people, places, and things to help your party (and your marketing strategy!) be a great success...
November 5, 2013

Video Advertising: Take your business to the next level

It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away. Your goal as a small business owner should be to come up with an ad that is cheap and effective - and one that people will remember...