October 31, 2013

Digital Marketing Tricks and Treats

We know that it’s easy to be spooked by digital media. Here at Propel Marketing, we want to take the fright out of digital marketing for you and provide some helpful tips if you’re just getting started. There’s a lot of good tricks to learn (and some treats!)...
October 29, 2013

Never underestimate the power of Facebook for your business

We all know by now (or should!) that Facebook represents a gigantic potential market for your business’ social media efforts. How are you supposed to stand out from the crowd? Don’t underestimate the value of Facebook as a marketing tool....
October 22, 2013

3 Tips to Optimize your Business’ Homepage

Your company's website should be much more than just another advertisement. Your website is your chance to tell prospective customers who you are, what your business is all about, and why they should choose you. A small business should aim for a simple, clean, professional layout, so it's important to keep these tips in mind as you're crafting your new home on the web....
October 17, 2013

Puppies Sell: What we can learn from cuddly canines in the world of digital marketing

The single greatest marketing statement of the 21st century is this: Puppies sell. Puppies represent the ultimate marketing tool. Take a picture of virtually anything with a puppy, and someone somewhere will buy it. Puppies are the ultimate marketing strategy, and they can teach us a few things about marketing...
October 15, 2013

Matching Your Place to Your Online Space: The First Handshake

Many small business owners have been struggling to stay afloat in the quickly changing digital marketing world. Many small business owners make the mistake of creating an online space that is not consistent with their physical store. And if your customers can’t recognize your brand from your website, you haven’t transitioned to the web successfully....
October 10, 2013

Constructing Your Online Presence

Having a website for your business - no matter the size - is the new norm. From mom and pops to Fortune 500's, people want to know that you have a presence online. While true and important, just throwing a webpage up to have an online presence isn't going to cut it. In the end, a poorly done site can actually end up hurting your online reputation rather than helping it....