August 27, 2013

The New Word: Pre-Roll and Native Video Advertising in the Age of Content

Written online content will eventually become obsolete and replaced by video. According to Smashing Magazine, the total amount of digital content on the web as of way back in 2010, is 1 zettabyte. As the amount of human-generated, digital content skyrockets, new business pioneers will seek innovative new ways to engage their customers and separate themselves from their competition. Some already have...
August 22, 2013

Do’s and Don’ts to get your Website Found Locally

If you have a website, these quick “Do’s” and “Don’ts” are a great guide of how to make small tweaks in your website's design and the content of your site to help your customers organically find you. If you don’t have a website yet, then this is a good place to start on how to build one!...
August 20, 2013

Paving the way for businesses on Pinterest: J.Crew debuts fall catalog

As Pinterest continues to grow in popularity, major brands are devising new and innovative ways to use the visual-based social media network to both engage their current fans and reach a new audience. In an apparent first (and major shake-up), one major brand has used the network to roll out their fall catalogue. In addition to their traditional print catalog, J. Crew followers debuted their September looks on the official J. Crew Pinterest page!
August 16, 2013

The SMBs Who Cry Yelp!

It’s Friday night and you want to try a new restaurant. You know the drill- pull out your smartphone or jump online and Google that new hot spot that just opened up or simply type in “Best Restaurants (insert your location here).” How do restaurants and local businesses use online reviews and social media tools like Yelp to manage their reputation and leverage customer purchasing patterns?
August 15, 2013

How to Create a Facebook Business Page

Facebook business page – A how-to guide Social media has become increasingly important for small businesses. With over one billion users, Facebook is one of the most important […]
August 13, 2013

5 Ways to Use Instagram for Your Business

Instagram has truly become a force in social media. As of June, the photo sharing social media platform boasts over 130 million users. On top of that, there are 16 billion images on the service – and users click “like” on a photos one billion times a day! So, why isn't your business on Instagram yet? Instagram is the perfect platform to promote your business and increase recognition of your brand...
August 13, 2013

Instagram Video for Marketing Your Business

Have you tried Instagram video yet? With the boom of social media and video sharing platforms like Youtube, Vine, and Instagram, consumers have developed an appetite […]
August 9, 2013

Increase Traffic to Your Website- 5 Free Ways

Want to increase traffic? If you’re a small business owner who has just gotten your hands on your very first website, the first words out of […]
August 9, 2013

The New Gmail: New Experiences for a New Generation

Turns out, Google embraces the inner organizer in all of us, and their new Gmail inbox not only accommodates the need to create harmony in an inbox, but it does it automatically! Talk about customer service! The new Gmail does just that. With five subcategories in a single Gmail inbox, emails are instantly sorted into relevant categories...
August 7, 2013

Registering your own Domain

You’ve been anxiously waiting for your new website to be built by your web design company and it's finally ready to launch. All they need you to do is to log into your domain account and change a few settings. The problem is you don’t have an account! Your domain was registered by your old web hosting company for you, but only they have access to it because it's on their account. Hopefully you still have a good working relationship with them...
August 5, 2013

Reputation is everything – Even for your brand

For a small business owner, protecting your company's reputation is everything. Your personal brand is what defines you among your customer base, and helps drive business through your door. Nursing a damaged personal brand makes success much more difficult...
August 2, 2013

Back to Basics: Understanding Websites

When you begin the process of building a new website (or updating your old one), there are a few main points to keep in mind that are simple, yet extremely important. Remembering these simple tips will ensure your website helps your business connect effectively online with current and potential customers...