July 31, 2013

5 Actionable Ideas to Design a Successful Mobile Strategy

Today consumers use smartphones and tablets to interact with businesses 24/7. Roughly 20% of total searches come from mobile devices. Even more interesting, the volume of […]
July 30, 2013

10 Helpful Display Advertising Tips for Capturing New Customers and Building Brand Awareness

Building brand awareness- making sure consumers are familiar with the life and availability of your product- is a key part of a complete web presence for your local business. One way to effectively build brand awareness is through vibrant, compelling display advertising. Not sure what makes a strong display ad? Here are some key points to focus on...
July 23, 2013

Hacking: a Real Problem for Small Businesses

Chances are, if you’re a small business owner, you’re trying to get informed on how to be safe and secure online. Good news! This could help you become part of the 17% of small businesses that have some sort of cyber security plan.... SMB owners don’t have the time or resources to protect themselves against something that could seemingly never happen to you – why would they? Here’s why…
July 11, 2013

2013’s Web Design Trends for Your Small Business

A well-designed, concise website is an extremely important tool for bring a potential customer into your small business. With constantly changing design trends, it's important to understand what is essential, with consideration to you your business’ budget. Let's take a look at the top web design trends for 2013, as chosen by Website Magazine, and what they mean for your small business’ marketing strategy...
July 10, 2013

Content Strategy for Marketing Your Business

In the digital age, the question “how can I promote my business” has more answers than ever. As consumers are flooded with a barrage of ads […]
July 9, 2013

Gone in 2 seconds: Impress your audience or lose ’em

“You have about 2 seconds to impress someone with your website, or they’re gone.” It’s a long-established, but still-lamented, fact in the newspaper business that readers seldom read much beyond the headline and first sentence, regardless of how much time, hustle, and wordsmithing went into crafting the article. It’s one of the reasons many newspapers emphasize splashy headlines and captivating first sentences – because they want to draw readers in. These same practices hold true for your website...
July 2, 2013

Can Guerrilla Marketing Exist Online?

Named after the irregular tactics used during warfare, guerrilla marketing is a marketing strategy used by some businesses that utilizes low-cost, unconventional means of reaching their desired audience. The objective of these strategies is to garner buzz and public interaction between the business and its customers. After seeing examples of guerrilla marketing in action, one has to wonder: can this same approach be taken into the online world?