June 28, 2013

Facebook Announces Photo Comments

Remember the expression “a picture is worth a thousand words”? Well, this might have been Facebook’s inspiration when it launched its new photo comments. The social media giant's 1.1 billion members are now able to react to their friends’ status updates with photos and not just words alone...
June 26, 2013

Instagram Video versus Vine: Who Wins in the Video Arena?

Since the recent launch of Video on Instagram, the competition is heating up between video platforms for mobile, social media. How does Instagram's new video feature match up against apps like Vine?
June 25, 2013
Competitive Intelligence lets your spy on the competition

Competitive Intelligence for Your Business

It happens to all of us. No matter how well your marketing is going, there’s always that one competitor who seems to be doing better. What’s […]
June 24, 2013

How Facebook’s Graph Search Will Help Your Business

Graph Search is a new feature on Facebook that allows people to search for content across all their Facebook friends. Users can now view old posts and content they may like based on what they search. This gives people better visibility into what their friends like, which can then be used for businesses to gain a larger reach of customers....
June 20, 2013

In the News: Facebook Rolls out Video on Instagram!

It turns out the rumors around Facebook's big mystery announcement were true. On Thursday, June 20, Facebook announced the addition of video capability to Instagram! Kevin Systrom, Instragram co-founder, led a live video conference to announce the addition of video to Instagram....
June 19, 2013

Google Launches New Feature: Search Carousel!

Google's introduction of a new carousel feature to its search engine results page may not "let us travel the way a child travels," as the dapper Draper put it, but it does further raise the stakes when it comes to businesses jockeying for the ever-important top position on search results...
June 19, 2013
What is marketing

What is Marketing?

Many years ago marketing was a well defined field of study with a well documented marketing process. Today, all of this has changed and marketing has […]
June 17, 2013

50th National Small Business Week

It's no secret that we love small, local businesses. We're proud to support our community and happy to announce the start of the 50th Anniversary of National Small Business Week! All week long, events are taking place around the country, celebrating small businesses, the owners that make them possible, and the things that matter most to them. From speakers to awards to lectures on great marketing tools, there's tons of information being shared...
June 13, 2013

Invited to the Party: Social Media and Small Business, Part 3 (of 3)

Social media is about the conversations that occur in comments and updates on platforms like Twitter, Facebook, Google+, and LinkedIn. This means that customer engagement, and providing a sense that you want them to ask questions, seek information, and interact on a personal level with you, is on the rise in dramatic fashion. What can a small/medium size business do to stay on target and engage their customers...
June 12, 2013

Invited to the Party: Social Media and Small Business, Part 2 (of 3)

Part 1 discussed the benefits on social media for small businesses. But where do small businesses, looking to get ahead of the curve and start their journey into social media, begin?...
June 11, 2013

Vanity URL- How to Create One for Facebook, Twitter, LinkedIn, and Google Plus

Creating a custom vanity URL for your business’s social media page is a simple 5-minute project that will boost your business’s presence both online and offline. […]
June 11, 2013

Invited to the Party: Social Media and Small Business, Part 1 (of 3)

To small business owners, social media is simply pure gold. According to a recent study, customers who engage with a business via social media contribute more to the total sales revenue than those who don't. But outside of the obvious, what small business owners often don’t understand about social media is how beneficial it can be outside of just dollars and cents...
June 7, 2013

Facebook Ad Offering Changes- What it Means for Small Business

Over the next couple of months, Facebook will be streamlining its paid ad offerings and some of its product features. Although the shift has not been […]
June 6, 2013

Your Go-To Website Content Checklist

What really needs to be on a website? Is there such a thing as too much information? Where do you draw the line of too little? When it comes to building your company's website, it can be hard to tell what you absolutely need to have, or what might be overkill....
June 4, 2013

Two Small, Yet Crucial Things For A Successful SEM Campaign

When starting a new SEM campaign there are a million different ways you can improve your success rate. Remember, when someone clicks on your links it costs money so making sure your leads are qualified is extremely important and cost efficient. There are 2 things that will significantly help achieve this goal and won't take you a lot of time: Geotargeting and Negative Keywords....