May 31, 2013

Propel is Boston PRoud

Propel Marketing was honored to co-sponsor last night's Boston PRoud event, right here in the great city we call home. Boston PRoud joined dozens of PR and Advertising agencies from around the city in raising money and support for the victims of the April 14th Boston Marathon bombing....
May 29, 2013

Make Your Responsive Site Work for You AND Your Customers

2013 is the year of the Responsive Website. This style of building websites gives business owners and website developers the ability to target multiple devices -- desktops, laptops, tablets and smart phones -- by using a single website. What can you do to make your responsive website work for you and for your customers?...
May 24, 2013

Memorial Day Weekend in Your Community

From a marketing standpoint, Memorial Day marks the start of the summer sales season: grills, lawn mowers, air conditioners, landscaping materials, beach supplies, sock-and-sandal combinations -- all are Memorial Day staples. But, as a local business, it's also worthwhile to participate in your community and to encourage customers to pause and reflect upon the true meaning of Memorial Day. Use your position as a trusted local name to promote community activities, including recognizing and honoring the...
May 23, 2013

LinkedIn Marketing for Small Business- Tips for SEO

Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on […]
May 21, 2013

Why Content is “King” for Digital Marketing

You're a small business owner and you hear people throwing terms around like SEO, PPC, internet marketing, and digital marketing, and you'e wondering to yourself, “What does it all mean?” In today’s world, people use Google to find local business listings instead of flipping through the Yellowpages. How are you supposed to reach these potential customers effectively in such a different world?
May 14, 2013

Marketing and the Generational Divide

Socialmediatoday.com gives some wonderful food for thought for businesses about to launch a marketing campaign. Specifically, they discuss the growing generational divide in how consumers respond to marketing strategies. As a result, businesses looking to cast a large net can't just choose one strategy.