April 30, 2013

Politics and Marketing: Who are you?

Today is Primary Day in Massachusetts for the open US Senate seat vacated earlier this year by now-Secretary of State John Kerry. It's often been said that politics, sports and revenge are a Bostonian's three favorite things (although a lahge regulah coffee from Dunkin' Donuts may supplant one of the three on any given day).... There are lessons small businesses can learn from these types of political campaigns....
April 25, 2013

Mobile Websites Best Practices: Spinning your Mobile Web

Are you losing out on local business? Could you be gaining new customers in your area? If you don't have a mobile version of your website yet, you are missing out on local business. The mobile market is growing in strengths and numbers. As of 2012, there are over 1.1 billion smartphone users worldwide and growing. These users are moving fast, and expect companies to move right along with them....
April 18, 2013

Two Roads Diverge in a Wood: SEM AND SEO

When you, as a small business owner, are trying to create a presence on the web - drawing in new clients, creating a new digital life in order to drive new business - how will you know which path is right for you? Often, your choices seem overwhelming. Your path seems unclear. With all of the interconnected technology and information that exists in cyberspace and the world of online marketing, it doesn't have to be. There are simpler options that exist to get you rolling at the speed, pace, and budget that suits your comfort level....
April 11, 2013

[Special Report] Social Media Marketing World 2013!

Propel's own illustrious Social Media Manager was on the scene this week at the Social Media Marketing World conference in San Diego. Here's what she had to say about what was said and seen this year! Social Media Managers from all over the world descended on The San Diego Marriott Marquis & Marina this week for Social Media Marketing World 2013, put on by Social Media Examiner.
April 10, 2013

5 Actionable Tips to Write Killer Marketing Emails

If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” […]
April 9, 2013

Propel in the News: Launching Responsive Design!

Here at Propel, we're excited to officially announce the launch of our Responsive Design platform! Responsive Design is a style of web design which automatically adjusts to the right screen size for any device, be it a desktop computer, iPhone, or tablet. This allows businesses to have just one website to manage, rather than multiple platforms for each device. With Responsive, there's no need for multiple sites, and no need to fear the next big thing...
April 4, 2013

How to Create the Best Social Media Presence for Your Small Business

Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways. These companies employ unique marketing strategies for a myriad of social channels, oftentimes producing original content daily for social networks like Facebook, Twitter, LinkedIn, and Pinterest. Small-to-medium sized businesses want to capitalize on the same networks large corporations use to reach valuable audiences, but they face a unique challenge...