February 27, 2013

Companies & Communities: Bridging the Gap

Finding your community’s unique flavor and incorporating it into your marketing plan can make your company stand out as a first-rate enterprise in the eyes of potential consumers. We’ve all heard about targeting our consumer base, but what if the consumer speaks a different language? Small businesses often find themselves catering to a bilingual or multi-ethnic sector of their community. The challenge lies in reaching the consumer that occupies an under-represented portion of the overall community....
February 19, 2013

Small Business, Big Dreams: Common Concerns with Online Marketing

Regardless of how you came to be in this position, YOU are one of the millions of companies across the United States that are considered small businesses. From the moment you began your business, you were faced with countless decisions... Although there are many occasions to doubt the strength of your small business, it is important to realize that if you start incorporating small changes over time and believing in the grandness of your small business
February 4, 2013
Marketing Plan

How to Make a Small Business Marketing Plan

You probably know that you should have some kind of marketing plan for your business.  However, if you’ve never put one together before, it can be […]
February 2, 2013

5 Great Superbowl Commercials to Inspire Small Business Owners

It’s that time of the year; the time when everyone is rooting for their team, getting ready to watch the game… and the commercials: Superbowl XLVII […]