January 31, 2013

Marketing Lessons on Superbowl Sunday

With Superbowl Sunday mere days away, everyone's already talking about the best part of the whole game: the ads. Why are Superbowl ads so great? And, more importantly, what can we learn from them? Not only are Superbowl commercials fun to watch, but they also provide important marketing lessons for small business owners everywhere...
January 25, 2013
Use Youtube to help your business

Video for Small Business – How and Why to Do It

We’ve been telling our customers for ages that they should create a video and post it on their website. “It’s too expensive!” they said. “It’s too […]
January 23, 2013

Social Media Mistakes Your Business Could Be Making

With over 1 billion Facebook users, close to 5 million people “tweeting” and about 4 billion YouTube videos being viewed per day, it’s easy to see why Social Media has become a major outlet for companies to both gain and retain more customers. But what many small businesses don’t think about is that there are several critical mistakes they can make through their use of social media channels, which could cost them these much-needed customers....
January 23, 2013
Facebook Icon

4 Steps to Drive Your Business Forward with Facebook

With more than 1B users worldwide1 and 167M in the United States2, Facebook has become one of the most important properties on the web. According to […]
January 22, 2013
Superbowl fans

How to Advertise Your Business During the Superbowl Without Spending $4MM

The Superbowl is fast approaching, and whether you’re a football fan or not, so are some of the most anticipated advertisements of the year. With the […]
January 17, 2013

Land customers with better landing pages

Business owners often spend so much time, effort and cash on getting website traffic, but all the traffic in the world won’t help if you’re not directing that traffic to the right place and into taking specific actions. This is why landing page optimization is so important. Landing pages have evolved significantly in recent years. Once typically viewed as an online brochure or a digital version of a yellow page ad, today’s website landing pages need to be much more...
January 10, 2013

Writing for the Web: A Crash Course in Content Creation

Your website is your digital storefront. It’s where potential customers will find you, browse around, and ultimately make a purchase decision. So among the vast sea of tips and tricks to optimize your website, how can you make the most of your time? Strategic content creation can be the true X factor for your site’s success. Here are some pointers on getting the most bang for your buck when creating content...
January 7, 2013

Top 3 Marketing Predictions for 2013 (An Article Roundup)

It’s that time of year again; the time when people start predicting the big marketing trends for the year.  There are a lot of great articles […]
January 3, 2013

The (Social) Times are A-Changing

Like the great Bob Dylan once said, the times they are a-changing. Times certainly are changing in the social media world, for better or worse we’ll have to see. There’s big news in Pinterest’s corner for small businesses, Twitter’s making news with some updates, and even MySpace (blast from the past, right?) is making a comeback with a serious facelift. Take a look at these three happenings in the social media world right now...
January 3, 2013
Google Plus Local

4 Do's and 2 Don'ts For Ranking Well in Google Plus Local

As local search results become more and more important, business owners want to know how to get their listing to rank well.  To help you do […]
January 1, 2013

Happy New Year from Propel!

It's officially 2013! Today we kiss 2012 goodbye and welcome in this new year. Whether last year treated you well or even if it was a little rough going, it's time to start fresh on this January 1st. So get ready for a wild ride, and lots of scratched-out dates as you get used to writing in a 3 instead of a 2. We look forward to all the exciting things 2013 might bring us! Happy New Year...