October 31, 2012

Online Reputation: The New Public Relations Frontier

With the rise of social media and customer review sites, public relations efforts have shifted gears to focus on businesses’ Online Reputation Management. The general public now has the ability to publish content across the web –about YOUR business...
October 25, 2012
Invest in your marketing

How Much Should I Spend on Marketing?

We hear this question numerous times every week from small business owners who want to understand how much money it will take to get more customers […]
October 17, 2012
Juggling Your Marketing Tasks

6 Services You Probably Haven’t Heard of That Can Help You Grow Your Small Business

Sometimes, being a small business owner can make you feel like you need to do everything yourself.  It can feel like a juggling act and if […]
October 17, 2012

Display Ads: Giving local businesses the ability to run with the big dogs!

How great would it be to see your business name in bright, shining lights online? Have you ever seen a banner ad from national advertisers like Home Depot, Stanley Steemer and Terminix online? Would you like to see your business in the same spot? Most consumers love to help support local businesses with their purchases. When they look online, however, the first thing they see is major retailers' ads. How do small businesses get online...
October 11, 2012

How influential is your business online?

How do you know that your company’s social media pages are working? Is it by the number of Likes, connections, and followers you have? The number of posts, comments, retweets, and shares you get? What if there was a way to take all those numbers and boil them down to one score? The good news is, there is. It’s called Klout...
October 8, 2012

What will you discover with digital?

Columbus may not have set out to discover America, but he stumbled upon it by happy accident. When customers search online for things to do, places to go, and people to see, they’re not setting out to discover your business. They find you by happy accident or, thanks to search engines, by good online marketing...