August 31, 2012
Baby Walking Down a Beach

Are You Using Enough Images in Your Online Marketing?

The concept of the power of images over text is not new. In 1911, a newspaper article quoted editor Arthur Brisbane as saying, “Use a picture. […]
August 24, 2012

Small business’ new best friend: Mobile payments

LevelUp is not alone in the world of mobile payment apps, but they are the first to eliminate processing fees. Now Square, too, has changed their policies. They are now offering lower, monthly fees for small businesses who bring in less than $250,000 per year instead of the usual per-transaction fee. As this movement gains ground, it will be a trend that is good for both small businesses and their customers. So now, customers still get the ease of payment that they want and businesses don’t have to incur the extra costs.
August 17, 2012

3 things you should know about Pinterest for your small business

Now that Pinterest has stopped requiring invites, it’s easier than ever to join. Pinterest is a social sharing site that launched in 2010 and already has an estimated 20M unique visitors per month. It’s now the third most popular social networking site in the U.S, just behind Twitter. Pinterest can be a great tool for small businesses to connect with current customers and attract new ones thanks to engaging images. In a lot of ways, customers do the work for you. If users see a pin and like it, they share it with their friends, who in turn share with their friends, and so on. Not sure how to make it work for your business? Here are 3 things you should know about Pinterest for your business.
August 15, 2012
Rolodex

How to Manage Your Small Business Contacts

Every local business owner communicates with customers on a daily basis, whether it’s on the phone, over email, or in person. Every one of these customers […]
August 8, 2012

Commit to monitoring and managing your business’ reputation

It is no secret that dissatisfied customers tend to share their complaints with others. Word-of-mouth has always posed a threat to your brand and reputation, but with roughly 2.27 billion users on the internet, the damage caused by word-of-mouth is in a whole new arena...
August 8, 2012
Advertising Money

How Much Should You Spend on Advertising to Get a New Customer?

A large pizza around Boston usually costs less than $15.  If it’s a cheese pizza, the cost of the ingredients is relatively low, so let’s assume […]