You know the saying, “Numbers don’t lie?” Well, read a bit of truth about the numbers mobile ads are putting up. You’ll find that the numbers on mobile advertising and response rates have burst through whatever glass ceiling used to be in place.
Tone of voice. It’s not just something your mom scolds you for using improperly. Your business has a tone of voice, and, just like when talking to your mother, you need to be aware of how you’re using it and whether it’s conveying your message appropriately.