May 24, 2012

Virtual Brick and Mortar: What is your digital first impression?

When consumers shop on Main Street, what do they look for in their local store? When consumers need a local service, what do they expect from that provider? A pleasurable experience includes quality of product/service, convenience, and a knowledgeable courteous staff.
May 21, 2012

It’s National Small Business Week!

As we noted earlier this month, May is National Small Business Month. In addition, the Small Business Administration has designated this week, May 20–26, National Small Business Week.
May 17, 2012

Why your business needs a mobile-friendly website

Is your website optimized for mobile? Is the load time on your smartphone fast enough? Is your site easy to navigate on a smartphone or other mobile devices? If you answered NO to any of these questions, it is time to revamp your site to target smartphone users.
May 15, 2012
tips for maintaining brand consistency

Tips for Maintaining Brand Consistency

With so many different avenues to display your small business, it can be easy for your messaging to become inconsistent across things like print, online and TV advertisements. In order to help potential customers recognize your business, it is important to maintain your branding. Consistency is an important aspect in marketing your company because it helps others remember who you are and recognize you later. If potential clients and customers can distinguish your name and logo...
May 8, 2012

5 tips for improving your local place pages

Does your business listing stand out to potential customers in their local searches? According to recent statistics, 97% of consumers search for local businesses online. Search engines like Google and Yahoo recognize this and have created Place Pages which can easily move your business to the top of the search results.
May 1, 2012

Did you know that May is National Small Business Month?

Since 1963, the United States has recognized small businesses and their impact on American culture and economy. The designated month aims to honor the close to 30 million small businesses and the amazing people who run them.