January 31, 2012

SEM and small businesses – are you using it?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
January 23, 2012
Twitter Checklist

10 Things Your Small Business Can Tweet About Today

When it comes to Twitter, one of the problems most small business owners face is “what do I tweet about?”  It’s a good question.  You’re busy […]
January 19, 2012

How to make Social Media work for your business

In sales, I hear all kinds of objections, the biggest being, “I get all my business from word of mouth.” The next question I ask after hearing this is, “Are you taking advantage of social media?” The answer is almost always no, that social media is for college kids, and that it wouldn’t work for their business.
January 18, 2012
Foursquare Logo

How to Start Using Foursquare to Market Your Business

What is Foursquare? Not everyone is intimately familiar with Foursquare yet, but its popularity is increasing quickly and it’s a great marketing channel for many small businesses. […]
January 11, 2012

How to Start Using LinkedIn for Your Small Business

It’s time to include another powerful social networking site to your list of To Do’s for your business. Are you familiar with LinkedIn? LinkedIn is the […]
January 6, 2012

3 Steps to Better Search Engine Rankings Using Google Places

Do a search for just about any kind of business, add your city’s name, and you’ll see Google prioritizing local businesses in the search results.  You […]