• 12 Days of Social: Make sure you’re proofing

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This holiday season, the Propel Marketing Social Media Team is bringing you all you need to know about Social Media! Stay tuned for great tips and fun facts every day from now ’til Christmas! 

On the seventh day of Christmas,

my Social Media Manager said to me:

“Make sure you’re proofing”

Social media relies on the ability to effectively and clearly communicate ideas to a broad audience. Because of this, it’s important to create thoughtful and well-crafted messaging for your social audience.

One of the best ways to accomplish this? By proofreading all of your content before you click “post!”

Spelling and grammar errors can be an instant turn off to an educated reader. Many will wonder how they can trust your level of expertise if you can’t be bothered to proofread a simple post. Furthermore, the impact of your post is lost when the only comments you receive are ones that point out spelling errors.

What could be more embarrassing as a company than to have fans and followers who are quick to point out that you used ‘there’ instead of ‘their?’

Here are some quick tips for effective proofreading:

  • Read your post out loud to see if it sounds right
  • Read through it again, concentrating on each and every word. Try to avoid just glazing over each sentence, as this can cause you to miss the small things like a repeated word or a missing comma
  • Double check any facts or figures and ensure they’ve been sourced properly
  • Print it out and edit it by hand
  • Pro Tip: When posting, use Chrome. Chrome is quick to point out spelling errors by noting the word with a red line
  • Ask for help! Sometimes a second (or third) set of eyes can make all the difference

Bottom line, it’s best to always go over your post several times to make sure that you’ve removed every grammar or syntax error. With these tips in mind, your posts will be greatly improved!

 

Missed yesterday’s post? See what the Social Media Manager had to say: 12 Days of Social: Hear what they are saying!

ThriveHive
ThriveHive
ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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