One of the hardest aspects of maintaining a regular blog is coming up with fresh content. We understand the struggle of needing to have a post published but not knowing where to begin writing. Whether you are just starting to blog, or have been blogging for years, here are 11 ideas to cure your writer’s block.
Host a brainstorming session with coworkers, friends, or family members. It’s much easier to generate ideas when talking with other people. Bounce around ideas and see which topics resonate well within the group. The topics that generate the biggest reaction with everyone will most likely produce the same level of interest within a larger audience online.
Every time you think of a potential blog post topic, jot it down in a running list of all your ideas. Keep track of potential topics in an aggregated list or groups of lists so everything is together, readily accessible. You can write them down in a pocket notebook, use a note taking app on your phone or tablet, or utilize an online collaboration tool. We use Trello, a project management tool, for our editorial calendar of blog posts. It like a Pinterest Board for organizing your business.
One thing people always want to read about is what’s going on in the world around them. A great way to ensure your post is something people want to read is by finding out what the current trends that people are searching for and catering your blogposts for the trend.
Websites like Google Trends, Reddit, or Twitter.com/search show what trends are currently popular. Use the trends to write what people are looking for, but make sure it’s relevant to your business and blog. Other sites like Quora, Yahoo Answers, or LinkedIn discussions can also spark some ideas.
A quick and easy way to get people to read more of your content is to write a specific list or guide and link past blog posts. If you have an in-depth topic that’s too lengthy or heavy to write in one post, break it up into steps that, together, make up a comprehensive guide.
This works backwards as well. If you created a how-to guide, whitepaper, or eBook, steal inspiration from it and write blog posts on bits and pieces of the longer content.
It’s important to know your customer so that you can craft your messages to resonate with them. Many small business owners get to interact with their customers on a daily basis. What are some of their most frequently asked questions? Asking customers advice on what you should write not only may inspire some ideas, but can convert customers that don’t frequent your blog into readers!
Write what your readers want to read. Look through questions in your comments and branch off of what the readers want to know. Chances are if they are asking the questions or making the comments, other people might benefit as well! If your comments aren’t generating any ideas, just ask them what type of content they want to read. You can do this on your social media platforms, in a short blogpost, or even a survey through Google forms.
If some of your past posts received good feedback either in the form of organic traffic, social media share, or comments, it’s obviously a post that people like. Repackage or build off of the content that you’ve already published. Your readers responded well to the topic before hand, so why not give them more? Make sure to link each post back to the other so that you build your SEO on the topic.
Reach out to influencers in your niche to see if you can ask them some questions about their experience working in the industry. Craft a story for a blog post around what they have to say. Check out how we did this by interviewing other small business co-founders on marketing advice they had to offer in this post.
Change up your usual posts and invite another blogger in your business’s industry to write a guest post. This is a great way to network with other small business owners as well as cross-promote your businesses to each others’ customers.
See what these other bloggers in your niche are writing about and use their topics as inspiration. If it appears that their readers are responding well to a certain post, write your own content on that topic. It’s important to remember to be original and use your own writing, not copying what the other blogger previously posted.
It’s important, as a business blogger, to read other blogs. If you’re catching up on you’re daily readings and see a post you like, jot it down in your idea list!
If a lot of your readers are small business owners like you, share some tips with owning a business in your industry. Your readers will appreciate the advice and maybe even share their own tips in the comments section for you and other readers.
There are plenty of online tools to help you generate ideas. Three that we like to use are Google Alerts, Google Adwords Keyword Planner, and Quintura. Use Google Alerts for finding trending and timely topics in your industry. Use Google Adwords Keyword Planner for to see what people are searching for that’s related to a topic. Use Quintura for finding and seeing the relationship between keywords.
If you’re looking for even more blog post ideas, check out our guide with 130 Ideas to Rock Your Business Blog. How do you come up with blog post topics when you’re stuck in a rut?