With over 700 million monthly active users, and over 400 million active daily users, Instagram is a very large market place. If its users made up a country, it would be the third largest in the world! This large and active group creates opportunities for more customers, but it also heightens competition, making it a challenge for businesses to get users to engage with them specifically and consistently.
If you’re not a celebrity, increasing your Instagram following and engagement may seem impossible and overwhelming. The 10 methods below will simplify things into actionable steps and strategies to get more followers on Instagram.
Many users check Instagram profiles before following them, and lack of information is a surefire way to get them to immediately disengage with you. Plus, incomplete profiles are just plain unattractive!
Your first step to getting more Instagram followers is to complete your business profile. Include useful details about your business, use a high-quality profile picture, and make sure your bio is written in your brand voice. Also, include in your bio a link to your website or a designated landing page.
You can’t get more Instagram followers if users can’t find you, so make sure your profile is public. Otherwise, only those who are already following you can see your posts. Next, promote your Instagram account on your website and other social media platforms. This will be especially very effective if you have a strong following on these other platforms.
If you want more people to engage with you on Instagram, then you need to engage with them as well. Comment on the posts of your customers, complementary businesses, and influencers in your market. This strengthens your relationship with them and builds trust, which makes you more attractive to potential new followers. It also increases engagement with current followers, which helps to get your business noticed by users in their network as well.
Following influencers in your industry can eventually allow you to gain exposure through their already large following. However should not be a parasitic relationship. Be sure to engage with influencers consistently and meaningfully, and to offer value to them as well. Don’t just be the first to like their posts. Comment on them thoughtfully, share their posts with your followers, and offer information that is of use to them.
This is one of the classic, tried and true ways to build followers on Instagram. Posting attractive, interesting, informative, and useful content gives users a reason to follow you. It’s important to stay consistent with your brand voice, but throwing a random post in every now and again can help to maintain interest.
Keep in mind that you’re not going to instantly get hundreds of followers after one week of quality posts. This is an effective but long-term strategy for your Instagram following. It requires consistent effort to have an active and share-worthy account.
Posting frequently and consistently is important but will be less effective in increasing your following if you are not posting at the right time. The “right time” varies according to the goals you’re trying to achieve and the market you’re trying to attract. For example, if your target market is executives, the best time to post might be at the close of work, around 5pm. However, if your target market is moms, they’re going to be preoccupied with dinner preparation and homework help to have time to check Instagram. Experiment and look at your analytics to find out the best time to post for your Instagram audience.
Using your captions to ask a question relevant to your niche is a great way to increase engagement and gain more followers on Instagram. Just make sure that your questions are provocative enough to spur action, but not antagonistic or too personal, as this could take an ugly turn.
Instagram users search hashtags to find products and services near them, posts in line with their values, and accounts that support their interests. Perform some hashtag research to discover which hashtags you should be using to attract more followers. Just make sure to follow these handy hashtag dos and don’ts!
Attractive, even breathtaking Instagram posts are not limited to professional photographers with expensive equipment. There are a number of photo and video editing tools available through Instagram and elsewhere to help you create appealing, eye-catching, and quality posts. Try Canva or Layout.
One of the many advantages of advertising on Instagram is the targeting. Rather than only reaching your followers and those searching for your hashtags, Instagram ads enable you to target relevant users that you didn’t even know existed!
Marketing your business on Instagram is about building a quality audience of users who can benefit from your business, who can provide helpful feedback for your business, and who can help spread the word about your business. Be patient and put in consistent effort, and you will be rewarded with a strong social media presence and sustained growth.