Building a strong social media presence for your small business has never been more important. Over 88% of small to medium-sized businesses use social media as part of their marketing plan, and that number increases every year (Source: Blue Corona). While almost all of us use social media in our personal and daily lives, we all know that producing regular and relevant social material for your small business can be stressful. Creating quality content can often also be extremely time consuming, so any time you can save on your social media can be spent driving your sales. Here are 10 time saving tips for social media that will help get you on track.
Finding appropriate hashtags for your social content can be both time consuming and painstaking, but is important to building your presence. Especially on Instagram, using hashtags on your photos will help build your following and increase your engagement. One of the ways to save time is by saving all your hashtags in one place. To save your hashtags, we recommend creating a note in your phone with a list of the hashtags you want to include in every post. This way, you can quickly copy and paste it into your captions without having to rewrite them every time. Remember not to use more than 30 hashtags per post or your caption will be removed, per Instagram’s policy.
Monitoring your local competition is a huge part of running a small business. Being able to compete with their promotions, social media presence, and engagement is helpful for both developing your own marketing plan and adapting what works for them. Potential customers will compare you to competitors every day to make decisions, and Perch by ThriveHive will help you to monitor your social presence as well as that of your competitors, saving you from scrolling through their social media profiles to see how you stack up. Perch also offers guidance to help you improve your profiles and presence on social media and review sites. Perch is a free app, available on iOS and Android.
We know that free time for a small business owner is few and far between, but if you have even a couple hours to spare, blocking out your social calendar in advance will help to save you time in the long run. You can use Excel or Google Sheets to block out your calendar by creating columns for each platform, copy, and date to be published. You don’t have to finish an entire month in one sitting, but even blocking out a few days at a time can help relieve some stress and save you time.
While you can manually schedule posts using the methods outlined above, you can also adopt an automatic scheduling tool, such as ThriveHive, Sprout Social, or Hootsuite to save you even more time. With these tools, you can input the copy, select a time and date to post, and add an image to your post, and your social calendar will cue and post without any additional legwork on your end. While these scheduling tools often incur a monthly fee, the time and effort saved are well worth the expense.
When you’re strapped for content ideas, the ThriveHive Marketing Calendar is a great resource for all national holidays, fun holidays, and month-long activities to post about. The ThriveHive Marketing Calendar will save you the time of looking up ideas and is completely free.
Generating your own unique content for your business every time you post can be draining. How many different ways can you really photograph your store, employees, and products before your feed begins to look unnatural or overly posed? This is where resharing content comes into play. By resharing content your fans and followers post about your business, you will benefit in two ways—first, flattering the customer by resharing their post and crediting them, and second, by cutting down on the time it would take to create your own unique content. Resharing content will help save you time when managing your social media platforms.
Generating unique, organic content on a regular basis can be exhausting and time-consuming. Repurposing content you’ve already created, such as sharing images from a product photo shoot on Instagram or tweeting a blog post you’ve already written, will help save you time and effort in the long run.
Facebook posts with images receive 37% more engagement than posts without, so investing in a high-quality camera or phone with a good camera should be a top priority (Source: Convince and Convert). High-quality photos will increase your social media engagement, drive new followers to your social media pages, and increase your presence on various platforms. By getting your own device, you can save on any product photoshoot expenses that you may otherwise incur, and even produce your own video marketing. Investing in a high-quality phone or camera may seem like a large start-up expense, but will save you time and money in the long run.
Customer testimonials are vital to your business. They are your bread and butter and provide potential customers and clients with the information they need to choose you over the competition. Be sure to share any positive reviews you receive in order to boost your social media presence and drive customers to your website. Sharing testimonials is a great way to save yourself the time of producing your own unique content.
Yes, thought-out posts are important, but “thoughtful” does not mean “pained over”. We all overthink our captions, whether for personal or business posts, but when writing a social media post, caption, or tweet, don’t sweat the small stuff. Better to have content out that’s good enough to get the message across than wasting hours coming up with the “perfect” post. You can then use your performance metrics to see what your audience is engaging with most.
Use these 10 tips to help you save time and energy so you can get back to building your business!