“I don’t have time to create more content” is one of the most common concerns that we hear when the subject of business blogging arises. Generating content on a regular basis can seem daunting, but there are some tricks that can help to streamline the process. Below are 10 tactics that will help you to produce quality blog articles faster than you ever imagined possible.
- Keep it short – Blog posts should not be novels. Readers of your blog have very little time to consume the content that you have written, so don’t expect them to stay fully engaged for more than a matter of seconds or a couple minutes if you are lucky. An ideal length for blog posts is about 600 words.
- Time-box your writing – Like any document, an infinite amount of time can be spent perfecting every last detail of a blog post; don’t allow your writing process to go on forever. If it takes you 10 hours to produce a post, you are going to blog very infrequently. A good blog post should take no more than about two hours to create (excluding any research you may have conducted).
- Put it on the calendar – People frequently leave the writing of blog articles to be completed during their spare time – which generally never happens. By prioritizing blog writing and blocking out time on your calendar, articles are far more likely to get written.
- Solicit help – Writing for a blog should not usually be the exclusive responsibility of one person. The best content is created by those who are closest to the subject matter, which is often not a person in marketing or the owner of the business. Spreading out the writing responsibility is critical to maximizing the quality and quantity of your content.
- Minimize bottlenecks – Ideally a blog is a living and breathing component of your business. Not only does content need to be generated regularly, but comments needs to be responded to and positions need to be taken on issues. It’s important to minimize or eliminate review processes that will impede the ability to move quickly. Lay out a few guidelines and then try to have just one person who is responsible for the blog. That responsible person can manage the publication schedule of the blog while conducting a lightweight review of the posts.
- Keep writing quality expectations appropriate – Blogs are generally expected to be a less formal means of communication, even for larger corporations. Sloppy writing, poor content, and blatant grammatical errors are not acceptable, but blog articles do not need to be literary masterpieces. By keeping writing quality expectations appropriate, you can increase your blogging output.
- Set realistic goals – Generally speaking, the more frequently you blog, the greater the positive impact will be on your marketing. But, it’s important to set realistic goals to ensure that you don’t fail before you start. Using the two hour per blog post guideline, almost anyone should be able to find time to create one article per week, which is a great starting point for many small businesses.
- Don’t forget to consider the benefits – Blogging is a longer term investment, but it will pay dividends; it isn’t just a time sink. If you view blog post writing as an activity that costs you time without any benefit, your incentives to write will be limited. Whether it means more web traffic to a person in marketing or a better position as a thought leader to the business owner, don’t forget to consider the benefits of blogging.
- Create a repository for ideas – Ideas can be the stumbling block for many people. However, once you write one or two posts, you will start to have many more ideas. Keep a repository of those ideas to help you and others in the company keep the creative juices flowing.
- Just Do It – Setting up a blog for the first time or beginning to post regularly should not take months of planning. Carve out 2 hours this week and get a blog article published!
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