Despite the popularity of social media, many small business owners don’t feel social media savvy. Their forte is what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is what’ll allow you to keep doing what you love and are so good at, and social media marketing is especially important these days. So to help you out, here are 10 social media marketing tips to help you use these platforms to grow your business.
10 Tips for Effective Social Media Mareting
So what are the basics that you absolutely need to know to market your business effectively on social media? Here they are.
1. Choose and Stick to the Best Platform
All social networks are not equal. Different businesses attract different people; those different people actively use and prefer different platforms.
It’s important, then, that you figure out who you’re trying to reach on social media and where they can be found. To do this, you’ll need buyer personas, profiles of your main types of customers that can be used to zero in on your target audience.
Once you determine the best one or two platforms, stay put and master your marketing strategy there first. Then you can widen your efforts to other social networks.
2. Hone Your Brand Voice
You’ll be happy to know that your buyer personas are multi-purpose. Not only are they good for finding your target audience, they also help to develop your brand voice. What’s that?
In a nutshell, it’s what you say, the way you say it (brand tone), and with what intent. It’s a major component of the personality of your brand. Needless to say, to attract and engage the right people, it needs to be created with those people in mind.
How do they talk? What terminology do they use and understand? What is their educational background? Does your voice fit your offerings? These are all things about your target audience to take into consideration as you create your signature voice.
3. Set Attainable, Specific Goals
The next step is to set social media marketing goals. Not the vague sort that can’t really be defined or outlandish ones that you could never reach. Instead, you want to set clear-cut goals that you can actually accomplish within a set period of time. Additionally, your objectives should be backed by a plan, which will make success much more likely.
Related eBook: Marketing Goals Pocket Guide
4. Decide on a Posting Schedule
Planning is important. Posting randomly or sporadically are not characteristics of a successful social media strategy. Of course, it’s okay to post occasionally when the mood hits you and you have something interesting to share. Yet, such spontaneous posts should be additions to a regular posting schedule.
Consistency will heighten anticipation for your content, interest in your brand, and overall engagement. To make sure you see those benefits, you may even use a scheduling tool. That way, regularity is easier to achieve and time is also saved.
5. Spy on Your Competitors
How do you know what tactics will successfully reel in your target audience? Check out what similar businesses with the same customer bases are doing. Of course, it’s a no-brainer to keep tabs on competitors that are doing well on social media. But they aren’t the only ones you should be spying on.
You can also learn much from companies like yours that are struggling in this area. Using your expanding knowledge of social media best practices and what you learn from your strongest rivals, you can pinpoint what not to do. You don’t have to go the trial and error route. Let competitors try and err for you!
6. Don’t Keep Followers Trapped On-Platform
Social media in a vacuum doesn’t really benefit your business. Even if you keep active and have many followers, it means nothing if all they do is follow you endlessly. You want them to take other actions such as reading your latest blog posts, checking out your products, and so on.
Those things generally take place off of social media. So how do you encourage followers to take those more meaningful, beneficial actions off-platform? Direct traffic to your site, blog, or online store by taking advantage of linking opportunities. Use your bios wisely, as well as your posts, tweets, and stories themselves.
7. Balance Human and Promotional Posts
Of course, one of your end goals is to gain customers. Yet, that doesn’t mean that every post needs a sales pitch in the caption or even a link to your online store. That kind of pushy self-promotion gets old quick.
While promotion is appropriate in some cases, the majority of your posts should be more human than anything. Show personality, encourage people to engage with you, allow people to get to know the amazing people behind what you offer. That genuine emotional connection will actually drive sales harder than 24/7 advertising will.
8. Choose and Use Visuals Wisely
Vision is one of the most powerful senses and it’s not hard to see why. Using sight, we collect information, adopt opinions, develop feelings, and decide on the appropriate action to take in response to what we’ve seen.
By using high-quality imagery and videos, you can leverage the power of sight for a better result. You can provide information about your business, products or services. You can encourage a positive opinion of your brand. You can cause people to form a strong emotional bond with you, your story or your mission. You can move people to action!
9. Engage With Your Audience
People appreciate brands that are accessible and appreciative of their supporters. Be that kind of brand by engaging at every opportunity with your followers.
Show personal interest by asking them to share their opinions, likes, dislikes, preferences, and so forth. Like and respond to comments. Make use of more interactive features such as Facebook and Instagram Live. Invite enthusiastic promoters to submit content and then share it with your audience.
There are plenty of ways that you can engage, so make sure that you block off time to do just that. Your followers will thank you for it.
10. Always Be Learning
If you’re just getting started with social media marketing, remember: you don’t need to be a guru in every area of social media to accomplish your marketing objectives. Start small and most importantly, take on a mindset of learning. Spend some time each day on social media, focused on familiarizing with the ins and outs of the platforms and trying new things. You’ll find that you accomplish more than if you rush through, trying to force outcomes.
Ue these 10 tips and you’ll be able to develop a solid social presence that will attract more of the right people to your small business.