July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters this summer—dive right in with some of these great ideas to promote your business!
PS- To get even more creative marketing ideas for the whole year, download our full (free) Marketing Calendar here.
The biggest event this month is obviously the 4th of July. Almost any business can get in the spirit and show off their American pride. If you want to be patriotic, some ideas include:
Shark Week is a shark-based programming block for an entire week every summer. Shark Week has begun to be promoted heavily on social media, so get involved with the discussions and get in the summer spirit! Bakeries can sell shark shaped cookies, businesses can throw parties and show Jaws, and restaurants can offer Shark Week specials.
February isn’t the only month for a romantic holiday—International Kissing Day is celebrated in July! Show your customers some love and offer a discount or prize to those who kiss and snap a selfie at your business. Dental offices can also mention this day as a way to promote better oral care—get creative and let us know how you can position this holiday with your business!
Although you should be making an effort every day to connect with your customers, there’s a specific day dedicated to doing just that! Also celebrated in January, April, and October, this is a day to engage as much as possible with your customers. It’s important to always show your appreciation to those that consistently support your business.
Increase social media engagement with loyal customers by sharing their posts about your business or spotlighting them as a customer of the week. Make an effort to introduce yourself to customers in store and get to know them on a personal level!
We all scream for ice cream in July! In 1984, former President Ronald Reagan decided July was to be “National Ice Cream Month,” and the third Sunday, which is July 19th this year, to be“National Ice Cream Day.” This holiday is especially great for food establishments. If your business doesn’t sell food, you can still take advantage of the holiday:
If your business does sell food, host a sale or promotion on National Ice Cream Day to show your love for the frozen treat. You can also feature special limited-edition flavors in honor of the month, or offer exclusive toppings and novelties.
July is National Grilling Month—summertime isn’t complete without a barbecue! July is a perfect time to host a company get together, grill up some delicacies, and share it on your blog or social media accounts.
Better yet, invite customers and allow them to get to know the people and personalities behind your business. If your store sells grilling supplies, have a sale on the essentials or create package deals. You could also give away a grill or grilling gift basket through an Instagram contest or giveaway.
Whether you give away a gift card or product from your store, Instagram giveaways are a great way to give your social media account a boost. Some examples of what to give away include a free personal training session, summer beach bag full of goodies (food or beauty products!), free salon or spa treatment, or a free cake order for July 4th. Use a hashtag in your contest so that it’s easily accessible on social media searches.
July is a big month for vacations. Many of your customers might be away, but don’t fear, you can utilize this to your advantage.
Either give away a prize or feature customers in a social media post if they travel and snap a picture of your products along the way. Similar to an Instagram contest, this can be advertised over social media and entered in a variety of ways that notifies your account. At the end of the contest, share all the submitted pictures over social media or in a blog post.
Another way to capitalize on traveling is to produce travel-related content relevant to your business. For example, personal trainers can post about how to get in a good workout without a gym, or financial advisors can offer tips about saving money on vacation.
Make a summer-related Pinterest board to market your business with ideas and plans for the season. This lets followers know that your business is in full swing for summer and promotes that mindset in store.
It’s no secret that July is a scorcher, so market your products to the heat. People will be looking for handheld fans, hats, water bottles, beach necessities, flip flops, and cold drinks, so this is the best time to stock up on that merchandise!
You can also give away some of these essentials in gift with purchase promotions during the hotter days of the month to lure in more customers from the beach. Additionally, make sure to let customers know you have air conditioning to cool them off during the dog days of summer!
Related: 2018 Marketing Calendar