The challenge of getting your business to reach more customers and make sales is one that could easily end up boring a large hole in your business pocket. However, the advent of social media and digital marketing has made it easier and quite inexpensive to market a business. This post contains 12 low-cost marketing ideas to get you started.
Related: Marketing Without a Budget
Social media contests make a low-cost way of building brand awareness and even generating leads in your target market. Your contest prize should appeal to your target audience members enough such that they will perform the call to action to enter the contest (such as tagging your business in a post, referring a friend, liking your page, etc.).
Organizing local events are often a low-cost method for gaining exposure in your community and building your reputation. However, they must be carefully planned to ensure you don’t go over your budget. You could also use social media (another low-cost marketing method) to promote your event to get a wider reach.
SEO (search engine optimization) does not require direct spend, and its benefits are inexhaustible. Your content is more credible and visible when it appears up on the first page of search engine result pages (SERP). To get started with optimizing your content for search, check out the following resources:
Money spent on internet advertising overtook what was spent on newspaper ads as far back as 2013. Before the end of 2017, eMarketer predicts that internet advertising spend will surpass TV ad spend. Does this mean you need to spend a fortune on social media ads to keep up with your competitors? No. With a small PPC (pay per click) budget for social media advertising, you can kick-start your marketing strategy and reach thousands of people daily. Facebook, Twitter, Instagram, Snapchat and Google all offer PPC advertising for as low as $5.
A referral program offers existing customers a reward, of value to them, for referring other customers to your business. With a small monetary investment, a referral program can fetch you more relevant customers and help you gain you a more loyal customer base.
Everyone loves a freebie. There are many ways to produce freebies at next to nothing that will produce results. For example: a free eBook on a topic of your expertise, small samples of your product, or discount coupons people can obtain in exchange for their email address are all low-cost ways to capture leads for your business.
Don’t stay in the dark. Join discussion forums where people are actively talking about products and services like yours, topics in your industry, and businesses relevant to your brand. This can help you spread the word about your expertise, gain credibility in your industry, and build your reputation and network.
Is your business listed in online local business directories? This is one of the most efficient and inexpensive forms of marketing your brand. Many of these directories are free to register, and enable users searching for your products and services to quickly find you.
With over 205 billion emails sent daily, email remains a lucrative and low-cost channel for connecting with your target audience. A good email marketing strategy can drive traffic to your website, generate qualified leads, gain you more loyal customers, and more.
The contacts and sales opportunities that come from business networking are invaluable. Other business owners can help you identify your marketing blind spots, refer customers to you, educate you, and more. Just make sure you are doing the same for them, and that you nurture these relationships over time.
Just because marketing is so crucial, this does not mean it is a capital-intensive venture. Try these low-cost marketing ideas and see how they can grow both your business and your overall marketing strategy