As a small business that’s trying to gain traction, having a steady supply of leads coming in is essential. While there are countless ways to accomplish this, a lot of companies make the mistake of keeping their focus too narrow, only trying out a few lead generation strategies at a time and letting the rest fall to the wayside. Having a diversified strategy will help ensure you’re reaching as many consumers as possible since there is no “one size fits all” when it comes to marketing. Just as the consumer market continues to evolve, so too should your lead generation strategies to stay ahead of the curve, and, more importantly, your competitors.
10 Ways to Get More Leads for Your Business
1. Blog Posts
Even though you’ve heard it a thousand times, this one is a no-brainer. The more valuable and informational the content, the more readers you’re going to draw to your brand. Not only that, but regularly publishing blog posts will also help you rank in search engines like Google so more consumers can find you organically. The key here is to focus on quality rather than quantity, starting out with 1-2 per week.
Related eBook: Business Blogging 101
2. Website CTAs
Call to action buttons (CTAs) are single-handedly the most important lead generation tool at your disposal. When someone lands on your site, you want to keep them moving through to the desired goal by giving them actionable next steps. They don’t always have to urge visitors to make a purchase, they can also help direct people into the top end of your funnel with things like email subscriptions, blog updates, and free downloads. Make sure every page on your website (blog posts included) has at least one CTA.
3. Social Media Engagement
No matter who your target customers are, you can find them on social media. This is a powerful platform for reaching your audience both with and without spending money. Regularly posting and keeping your followers up to date with what’s going on is a great way to stay at the forefront of their thoughts when it’s time to buy. Create posts that inspire your followers to interact whether it be checking out a new blog post, visiting your website, or even signing up for a free webinar. When you feel you’ve got the hang of it, try out paid ads to supplement your strategy.
4. Weekly Contests & Giveaways
Everyone likes free stuff, so what better way to generate leads than by doing contests and giveaways? Not only will this keep your audience engaged and coming back for more, but it’s also going to increase contact points and the chances that visitors will turn into paying customers. While it may not immediately generate “end of the funnel” leads, contests and giveaways help build brand loyalty and create captive audiences while allowing you to collect valuable information in exchange, such as email addresses.
Related eBook: Examples of Facebook Contests and Instagram Giveaways
5. Partner With an Influencer
If your brand doesn’t quite have the reach and authority you would like, partnering with a popular influencer that has a large following in your market is a powerful way to increase exposure. This strategy allows you to tap into their audience and and introduce them to your brand in an indirect way, working similar to a referral from a friend. Because you’ll be reaching your target consumers with a different approach, they won’t feel like you’re trying to push them into a purchase, ultimately increasing the likelihood that they become interested.
6. Write a Guest Blog Post
This one works similar to the way partnering with an influencer does by tapping into the following of a non-competing brand in your niche. No matter how aggressive your marketing strategies are, there’s no way to reach every consumer, which is why this is a great way to gain exposure to potential customers that may have not even been aware of your brand. The best part about guest posting is it can continue working long after the initial post, especially if the website gets a lot of traffic regularly.
7. Offer Free Content
Taking things a step further than blog posts, creating free eBooks and whitepapers that cover important topics in great depth are incredibly powerful for generating leads. This one may take a little more time since the content is higher level, but a well-written eBook can continue to generate leads and pay for itself month after month, year after year (as long as the information is relevant and current). Simply require some kind of information such as an email address in exchange for the content so you can start moving them through your sales funnel.
8. Run Online Ads
While not free, running online ads still remains one of the best methods for generating a steady supply of leads. What makes them so potent is the ability to customize ads for all kinds of goals and put them directly in front of your target customers at just the right time. Of course, we’re not just talking about Google here, it’s also a good idea to try out social media platforms like Facebook and Instagram so you can compare results and see what works best. No matter how small or large your budget, you can easily control spending to get affordable exposure.
Related eBook: Online Advertising
9. Video Marketing
More and more people are choosing to consume information that’s in video format, making it a perfect channel to snag some leads. For some consumers, seeing and hearing about your brand rather than simply reading about it is just what they need to become a paying customer. To take advantage of this lead generation channel, create entertaining, value-rich video content that engages viewers and ultimately urges them to the next step whether that be giving you their email, visiting your website, or checking out a product page.
10. Success Stories From Existing Customers
There are few things customers trust more than reviews from other people that have already bought your product or service. For this strategy, take the success of existing customers and turn it into a story that others can see, helping to clear up a lot of lingering concerns that are preventing them from pulling the trigger. When someone’s on the fence, a success story can put them at ease knowing others that were experiencing the same problem found a solution and they’re happy with it. After all, they want success too!