Business owners can no longer ignore the relevancy and potential benefits a LinkedIn profile holds for their businesses. With over 200 million users to date, professionals on LinkedIn are discussing, learning, and sharing on a daily basis. It has evolved from a static database for uploading resumes to a dynamic and engaged social platform with valuable …
3 Steps to Creating a Social Media Marketing Plan
Many small business owners are scrambling to find time to market their business on a multitude of social media networks with little or no results to show for their time and effort. In a survey of small business owners, 61% reported that they haven’t seen any return on their investment in social media activities. Yet …
5 Actionable Tips to Write Killer Marketing Emails
If you’re a business owner who’s growing an email list of prospective customers, the million dollar question is, “How can I convert these contacts into sales?” Building a relationship with prospective customers through email marketing can be a tricky task. There’s a fine line between spamming your target audience’s inbox and driving engagement. It can …
How to Use Facebook’s New “Replies” Feature
This Monday, Facebook launched two new features for their Pages: replies and threaded comments. Facebook’s objective is clear, to improve conversations between you and your customers by decreasing clutter on the heavily commented content on your page, and as a small business owner, you can take great advantage of this new functionality. According to Facebook’s …
