Many years ago marketing was a well defined field of study with a well documented marketing process. Today, all of this has changed and marketing has evolved beyond the traditional segmentation, targeting and positioning focus that you could read in a marketing book. It’s also much more complex than understanding the buying process and the 4P’s …
Vanity URL- How to Create One for Facebook, Twitter, and LinkedIn
Creating a custom vanity URL for your business’s social media page is a simple 5-minute project that will boost your business’s presence both online and offline. What is a vanity URL? A vanity URL is a customized web address that includes the name of your business for marketing, branding, and search engine optimization (SEO) benefits. …
18 Ways to Promote Your Business – With or Without Money
June 7, 2013 in Marketing Tools, Offline Marketing, SEM, SEO, Social Media, Website by Adam | No Comments
Every business needs customers. Promoting your business is critical if you want to survive and grow to have a profitable company. Promotion was easy before the advent of the internet because there weren’t too many options; today that has completely changed. To help you navigate the options we have put together this list of 18 …
Facebook Ad Offering Changes- What it Means for Small Business
Over the next couple of months, Facebook will be streamlining its paid ad offerings and some of its product features. Although the shift has not been fully worked out yet, the process will eliminate redundancies in their products as Facebook begins to take an objective oriented approach to providing paid ad products. Features that will …
