Author Archives: Max

You have built a website and you already have your SEO working the right way. Potential customers are coming your way, but for some reason people don’t seem to be coming back to your site or engaging with you in Facebook and Twitter. Keep reading and you will find a list of five simple things …

You might have heard that Facebook is rolling out a new business page design. You need to prepare your page and customize it to ensure that you get the most out of the new design. This article will outline 8 easy steps to make sure you are ready for Facebook’s new business page design. The …

As a small business owner or manager you might be wondering: “What are the things that I need to do every day to stay on top of my marketing and continue to grow my business?” We’ve put together a simple and easy to follow checklist to help you figure out where to focus your efforts. …

Creating engaging content is critical if you want to attract people to your website and keep them on the site once they get there.  This article will outline four tips to help you create relevant content that will captivate your audience. First off, let’s define what a bounce rate is to make sure we all start …

A/B Testing or Split Testing is a very powerful tool that can help you improve your website. The idea behind it is very simple and it consists of running a live experiment on your site to test and measure the results of changing a single element on a web page. In the following paragraphs we …

The Internet has changed the way a business can reach its customers. There are always new tools and ways to establish your online presence. However many small businesses focus only on active marketing such as online ads and e-mail campaigns. These marketing activities are very important and should always be part of your ongoing marketing efforts, …

First, let’s recap part one of Small Business Marketing 101. We already discussed the importance of marketing orientation and market research. We also explained how to slice the market into different segments and how focusing on a market segment can translate to success. It is through the proper use of tracking and lead capture forms …

Marketing is one of the most important aspects of running a successful business and it is important to understand the theory behind it. This blog post will outline the basics and explain how small businesses can effectively apply the right marketing process to positively impact their bottom line. Many of the insights of these article come from …

Why should your business have a blog? Many small and medium sized businesses wonder whether starting a blog is a good idea for them. A blog is a great way to attract customers and to reconnect with your existing ones. On top of this it will add dynamism to your website making it a source …

If you offer a great product or service and want people to line up outside your door, this article will give you a formula to accomplish that goal. Many companies struggle to find the right marketing mix for their business, which usually translates into frustration and wasted money. By following the 3 steps below, you …