Email is a great way to keep in touch with your existing customers or to nurture potential buyers by sending relevant information about your products and services and to alert them to any new or special offerings your company may have. Before you even start building your email communication, you have to ask and answer the 3 W’s– …
Author Archives: Maria
How Should Small Businesses Divvy Up Their Marketing Dollars?
Good news, U.S. small businesses are on the move again, that is if marketing budgets are any indication. In three separate surveys (Forrester Research, Ad-ology, Network Solutions) almost half of small business owners are increasing their marketing spend this year. A lot of that spend is happening online. Fifty percent of those surveyed are spending more on their …
