HivePro Tip of the Week: Make sure your blog has social sharing buttons. If you want visitors to share your content, make it easy!
Author Archives: Chris
HivePro Tip of the Week: Spend more time on Twitter and Facebook. Engage with your customers and really listen to what they’re saying.
Title Tags in 4 Easy Steps
Title tags are probably the single most important element on a web page when it comes to optimizing for search engines. The title tag controls the text that shows in the top of your web browser window, as well as the title listed in the organic search results. The title tells both the search engines …
HivePro Tip of the Week: Be sure to rotate your promotional offers regularly. New offers keep your customers engaged and active.
HivePro Tip of the Week: Is the Yellow Pages still working for you? Give them a tracked phone number to measure customer calls.
How To Create a Google+ Page For Your Small Business
Your business is active on Twitter, you’re posting regularly to Facebook, but are you on Google+? This new social network may be the smallest of the three, but it has the most influence over Google’s search results. If you’re a small business that has already mastered Facebook and Twitter, you might want to consider adding …
HivePro Tip of the Week: It may seem like a digital world, but offline marketing like direct mail can still be incredibly effective.
HivePro Tip of the Week: A picture is worth 1,000 words, so take lots of your business in action and share them everywhere you can.
Ask customers to review you on Google. More than 5 reviews gets your rating shown in the search results.
HivePro Tip of the Week: Run your Marketing Footprint report at www.MarketingFootprint.com. Use it as a marketing to-do list for your business.
10 Things Your Small Business Can Tweet About Today
When it comes to Twitter, one of the problems most small business owners face is “what do I tweet about?” It’s a good question. You’re busy running your business and that means creating content isn’t always easy. You know you should be on Twitter, you know there are a lot of potential customers to connect …
HivePro Tip of the Week: Don’t let new leads sit more than 24hrs without a response. Show you want their business with a quick reply.
HivePro Tip of the Week: Does your web site have a call to action? Don’t make visitors guess the next step, push them to convert!
3 Steps to Better Search Engine Rankings Using Google Places
Do a search for just about any kind of business, add your city’s name, and you’ll see Google prioritizing local businesses in the search results. You could have a national brand specializing in that business and a heavily SEO’d site with a ton of back links pointing at it, but if you don’t have a …
HivePro Tip of the Week: Use videos and photos to increase engagement not only on your site, but social sites and directories too.
HivePro Tip of the Week: Internal links can be nearly as valuable to SEO as links from other sites. Make an internal linking plan!
HivePro Tip of the Week: Watch review sites like Yelp. Address negative reviews quickly and amicably to turn critics into fans.
Don’t Build It – 5 Online Partners for Restaurants
As small business owners with limited resources, there’s often a feeling that we need to build everything ourselves. Paying someone else to do something you could do yourself may not seem money-conscious, but time is literally money and yours is already in short supply. There are a ton of online companies focused on providing inexpensive, …
Is AdWords Express Right for Your Small Business?
For many small, local businesses, advertising on Google seems complicated, expensive and intimidating. There’s a lot to learn, and besides, there’s an entire industry built on nothing but managing Google ads for other companies! It seems so much easier to just stick with the Yellow Pages or the local paper, but with more and more …
Twitter for Small Business: Keeping it Fun Keeps it Effective
After mentioning whiskey in a tweet several weeks back, I noticed I had picked up a new follower to my Twitter account. It was a stone mason whose product is a soapstone disk that lives in your freezer until you add it to a glass of your favorite whiskey- the idea being that it chills …
