Author Archives: ThriveHive

Successful business owners are a group who know how to get things done. They’ve built something from the ground up and have the skills to make anything happen. Knowing this, many of them will confidently strive into a new arena and say to themselves, “Hey, I could build this even better.” and immediately get to …

Having a big sign in a busy physical location used to be enough to attract potential customers to your business.  Today, having a good marketing footprint still follows that same principle, but the signs are online and it’s important to place those signs in multiple places on the internet.  ThriveHive has developed a free way …

In today’s Internet-centric world, a solid online presence is vital to your small business. You may feel as though you’re satisfying this requirement by having a dedicated Facebook account, but simply existing on Facebook is very different from conducting the interactions necessary to gain a following and, in the best case, a large customer base. …

If you’re like most website owners, you have an objective that you’d like your visitors to fulfill. You might be interested in having them sign up for your newsletter, or you might try to target them toward making a purchase in your e-commerce store. Ultimately, however, your final goal doesn’t matter. In order to improve …

A landing page is probably the best the way to turn an anonymous potential buyer of your product or service into either a lead that you can contact or a direct sale.  Landing pages are relatively straight forward as a concept, but it is amazing how frequently landing pages are sub optimized or omitted altogether. …

QR codes are everywhere these days. For those not in the know, a QR or “quick response” code is a two-dimensional barcode that can be read by mobile phones equipped with a camera and the appropriate software. I use Google Goggles for Android (it’s now available for iPhone users as well). QR codes have practical …

“I don’t have time to create more content” is one of the most common concerns that we hear when the subject of blogging regularly arises.  Generating content on a regular basis can seem daunting, but there are some tricks that can help to streamline the process.  Below are 10 tactics that will help you to …

You have your keyword list that you keep in the back of your mind when writing content for your website, but do you really have a good sense of how Google “sees” your website?  Word clouds can be the perfect tool to help you get a quick and intuitive understanding of how your content appears …

What percentage of your web traffic gave you their contact information last month?  If you’re a typical small business with a sales process (not ecommerce), your traffic-to-lead conversion percentage is very small.  You can dramatically increase that conversion rate by offering something in return for web visitors’ contact information. Give a little – get a …

Over 750 million people are on Facebook at the time of writing this article.  There are users all over the world, in every age group, with every imaginable hobby and interest.  If your business has customers they are probably on Facebook; but should your business be on Facebook?  Below is a 4 step process that …

Morgan Cohen’s passion for homes led him to start a Boston area home inspection business in 2005.  Today, with a little help from Yelp, he has reached the point where he so busy that he is turning away business.  Morgan is getting 5-10 calls a week generated by his Yelp listing and he simply can’t handle …

Does your business rely heavily on word of mouth?  Today the online version of word of mouth is reviews.  If your business doesn’t have any online reviews (check your online reviews here), it’s the offline equivalent of not having any word of mouth. Many small businesses struggle to get customer reviews, but the online shoe company Zappos has mastered …